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Pharma Advice

THE 4 KEYS TO SUCCESS IN THE PHARMACY

15th January 2013 0

More and more, pharmacists need to focus on the categories that provide them the most benefits, such as cosmetics, oral hygiene products, children’s products, etc.

Products that are not financed can be the driving force of their business, since they are one of the most profitable categories. Also, all of the actions that they dedicate to displaying the products will give them a differential value compared to other pharmacies. Some of these actions include 4 key points to which DENTAID remains committed to support pharmacists.

1 INNOVATION

Year after year, DENTAID has evolved to become leader in oral hygiene in the pharmacy. Its priority is to continue to provide the best oral health through research and development of new products and formulas.

The latest innovation developed by DENTAID is the exclusive DENTAID® nanorepair technology, based on hydroxyapatite nanoparticles, a natural tooth element that guarantees complete integration with the tooth enamel surface, by forming a protective, wash-resistant coat. It offers two basic benefits:

• It seals open dentinal tubules that are responsible for dental sensitivity.
• It fills and smoothes irregular surfaces of dental enamel, making teeth whiter and brighter.

This new technology has been applied to 2 latest launches:
VITIS® whitening and Desensin® repair
.

2 PROMOTION

With consumer needs and the possibility to generate more business in the pharmacy in mind, DENTAID continues to stress promotional activity in its brands with higher turnover in the pharmacy.

For 86%* of pharmacists, promotional activity aimed at clients is considered to be the most important activity.
* Pharmacists surveyed in the Nielsen study.
Sept 2012 (n=480)




3 EXHIBITION

Pharmacy display is one of the key points for boosting revenues, because it makes choosing products easy for consumers and recommending products easy for pharmacists. The goal is to make the exhibition more “understandable”, helping customers find the products they are looking for and to make a decision about which one to take home.

For this reason, VITIS®, Interprox® and Desensin® offer displays and advertising materials that will catch the consumer’s attention.

The products on display have an increase in sales of between 14 and 25% on average

4 TRAINING

A many number of times, in approximately half of oral hygiene sales, customers ask for information or advice from the pharmacist. That is why training pharmacy professionals is so important, in order to give them confidence in their prescriptions and so that they can retain customers.

Dentaid continues its dedication to training through Aula DENTAID by offering specific courses in pharmacies and impacting more than 15,000 pharmacies per year.

New challenges...
New efforts... in 2013

DENTAID adapts to your needs so that together we can overcome future challenges.

DENTAID, leading company whose aim is to offer the best next-generation solutions for the prevention, diagnosis and treatment of oral diseases, where research, innovation and quality are its priorities, continues to support professionals in 2013:

Innovating to give new solutions to new challenges.
Joining forces to get the best results.
Collaborating with professionals and scientific associations to promote personal and professional development.

TO CONTINUE GROWING TOGETHER

 
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